We needed to choose an international issue that to solve in the world, so I chose poaching. The assignment was to design a logo, event poster, magazine and brochure as our deliverables. For these deliverables, we were asked to come up with catchy headlines to draw people’s attention and incorporate the skill of storytelling. At the beginning, I chose red and black as my primary colors and used bloody images because I wanted to show the cruel side of poaching, but after few weeks, I felt I didn’t have to show the dark side to get people’s attention. Instead, I showed the beautiful side of the animals and indirectly invoked people’s empathy. Accordingly, I changed my colors and tone to be bright and positive way half through the class.


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