In this project, we had to choose a dead or dying brand to give it a new life by creating a new identity and extensions. I chose Pan Am Airline which was the most iconic aircraft company in the United States. Remaining its original soul, the new Pan Am mission is to give people new cultural experiences and also has our audiences have the opportunity to interact with the foreign culture personally.  To achieve the mission, I determined six vital sectors: food, music. art, history people language. Each one develops their own services or events to allow our audiences to be able to select which one do they think is the best choice for them to get to know the foreign culture. * This is a student project for academic fair use and is not intended to represent the Pan Am Airline any way. 


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