Perry Smith is an interior designer who just starts his career in the interior design industry. He came to us for designing a logo and business card. In the meeting, he mentioned that he wants something modern but also a little traditional because he also collects antiques and sells them to his clients if they need. He believes it represents part of his feature. So first of all, I used the interior plan as my inspiration and combined geometry to create a contemporary icon that stands for his initials–P and S. After that I selected an old style typeface to cooperate with the icon to show the traditional side of him. For the color, I chose bright red because I thought it not only looks modern but also suits my client's passion for starting a new career. *This proposal didn't get chosen by the client.


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